Job Listing: Marketing and Events Manager
Branch Museum of Architecture and Design - Richmond, VA
Closes - Open until filled.
Position Title – Marketing and Events Manager
Salary - $40,000/Annually
Job Type - Full-Time
For more info and to apply - Please email a cover letter, resume, and a single PDF with two professional writing samples and two-three professional social media posts to email@example.com with Marketing and Events Manager in the subject line. Your cover letter should articulate the reasons you are interested in this position and the ways you are uniquely prepared to serve in this role.
The Branch Museum of Architecture and Design (“The Branch”), located in beautiful Richmond, Virginia, is dedicated to elevating awareness of the transformative power of architecture and design. The Branch House – the museum’s home on Monument Avenue – was designed by John Russel Pope in 1916 and was listed on the National Register of Historic Places in 1967. Following significant repairs to the building, the museum recently hired a new executive director and is about to launch a new five-year strategic plan.
To further our mission, The Branch seeks a highly collaborative Marketing and Events Manager. This is a key position, essential to the museum’s brand development, and candidates must be creative and compelling storytellers interested in design topics, or learning about them. They will work with the museum team to develop and implement institutional and programmatic marketing plans aimed at engaging professional and public audiences, thereby increasing awareness of our mission, attendance, membership, and philanthropic support. Candidates should have experience with a variety of communication channels, as they will oversee media relations, print marketing, and digital communications platforms. The Marketing and Events Manager is also responsible for all aspects of facility rentals, a critical earned revenue stream for the museum. They will take the lead in developing a business plan for rentals, strategically market the museum as a venue, and manage all day-of activities for rentals with support from other team members.
Please review the full position description on our website before applying: https://branchmuseum.org/employment-opportunities/
Marketing and Communications
- General: Develop creative, strategic institutional and programmatic marketing plans. Develop and administer accessible, compelling content for a variety of marketing and communications channels. Manage visual and verbal consistency of the museum’s brand, standard formatting, and sign-offs. Develop and manage institutional communications calendars, ensuring timely dissemination of information and campaigns to key outlets and audiences.
- Media: Conduct media research and develop comprehensive press lists. Develop relationships with media outlets. Author compelling media releases and fact sheets, strategically targeting distribution. Solicit feature stories and appearances on radio and TV. Plans press previews and visits. Respond to media inquiries.
- Website: Oversee and implement routine website changes and updates. Ensure all public information is correct and current.
- Advertising and Promotion: Work with media outlets to strategically place paid advertisements. Promote the museum to hotels, local and regional tourism offices, chambers of commerce, professional design member organizations such as AIA, AIGA, etc.
- Newsletter: Coordinate engaging content for monthly email newsletters (via Constant Contact) to share with members and general audiences, maintaining lists and segments. Manage other email blasts in support of museum activities as needed.
- Social Media: Develop a content calendar for the museum’s two Instagram accounts and Facebook account. Write, design and post meaningful and impactful organic and paid content with an eye toward consistency in visual identity and organizational voice. Monitor engagement and handle comments in a timely and professional manner. Explore potential presence on additional social media channels.
- Photography: Photograph/video or arrange photography/videography for museum events and programs for use in marketing and for archival purposes.
- Design: Design and/or manage the design of print and digital marketing and communications materials, digital assets, program collateral, sponsorship/pitch documents, presentations, annual reports and other institutional documents. Develop an institutional style guide and other communications policies and procedures. Work closely with printers and contract graphic designers as needed.
- Research and Reporting: Research and analyze community and audience demographics to target marketing and communications. Document and measure the success of marketing and public relations initiatives to make data-driven improvements and ensure successful campaigns.
- Business Development: Facilitate daytime, evening, and weekend private events rentals, including weddings, corporate events and meetings, and photography/film shoots. Work with museum leadership to develop a business plan to increase revenue while reducing the volume of events and impact on museum activities. Identify and operationalize opportunities to promote rentals, including cultivating vendor relationships. Respond to rental inquiries and coordinate site visits. Create event rental proposals.
- Event Management: Work with event planners to ensure a stellar event experience for customers. Serve as manager-on-duty for event rentals, ensuring compliance with rules and regulations regarding use of the museum. Coordinate with Facilities, Exhibitions, and Programs staff to ensure the safety and security of museum assets. Plan attendee and vendor event surveys.
- Contracts and Budgets: Manage event rental contracts and requirements such as insurance certificates. Process contract payments and security deposit returns.
- Develop and manage marketing and event rental budgets.
- Cultivate beneficial relationships and partnerships with tourism, hospitality, community, business, and professional design organizations.
- Recruit and manage contractors, staff, and volunteers as needed.
- Prepare reports for staff and board as needed.
- Other duties as assigned.
- BA/BS in Marketing, Communications, or related field, or comparable education and experience.
- Minimum 2 years’ non-internship marketing/communications experience in a professional environment.
- Museum, arts, or non-profit experience highly desirable.
- Interest in design broadly and event rental experience are pluses.
- Experience producing content for print, website and social media communications in a clear, concise and engaging manner.
- Success innovating projects that drive participation and enhance brand recognition and reputation.
- Success implementing museum-wide identity and communications standards.
- Experience working with the press.
- Strong understanding of social media use for promotion and organic engagement, and related tools such as Later.
- Keen eye for graphic design and detail.
- Proficient in the MS Office and Adobe design suites, as well as photo/video editing tools.
- Experience with Constant Contact or other email services.
- Working knowledge of WordPress and Google Analytics.
- Ability to determine and track metrics to measure effectiveness of communications plan against intended outcomes and the museum’s strategic plan.
- Commitment to public service and the thoughtful engagement of a variety of social, economic, and cultural
- Creative, strategic thinker interested in new and exciting ways to engage diverse visitors.
- Strong interpersonal communication skills, centered on teamwork, humility, and humor.
- Exceptional ability to write clearly and persuasively, with strong editing
- High level of initiative, attention to detail, and strong organizational
- Demonstrated team player with strong collaboration
- Ability to work independently and meet deadlines, using sound judgment to navigate obstacles as needed and complete tasks with minimal
- Unquestionable integrity and commitment to professional
- Open-minded and excited by change, because every day is different at The Branch.
- Ability to work frequent non-traditional hours, including evenings, weekends, and limited holidays as needed to accommodate event rentals and other museum activities.
- Must possess and maintain a valid Virginia driver's license.
- Must be able stand for extended periods of time and move about on foot to accomplish tasks.
- Ability to occasionally stoop, kneel, crouch, crawl, reach, push, pull, lift, grasp, feel, and utilize repetitive motions as needed.
- Must have the ability to lift/exert force to 25 pounds regularly, and occasionally up to 50 pounds to move objects.
- Must be able to hear and speak clearly.
- Must have close visual acuity to perform activities such as: preparing and analyzing data, copy editing, viewing a computer, and graphic design tasks.
- Must be able to focus in a moderate noise level office environment and loud event environment.
- The position is subject to environmental conditions for activities occurring indoors and outdoors.
The Branch Museum of Architecture and Design is fundamentally committed to the diversity of our staff. Together, we aim to create and maintain working environments that are inclusive, equitable and welcoming. We encourage applicants from underrepresented groups who will enrich the mission of the museum. We do not discriminate against any individual or group of individuals on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, or veteran status.
Compensation and Benefits
This is an Exempt level, full-time benefited position located on-site in Richmond, VA. The annual salary is $40,000, with growth opportunities in an expanding and progressive workplace. We offer generous paid time off, health insurance, and a 403b retirement plan. We value and encourage a healthy work-life balance, reflected in our work schedule policy. The museum must perform background checks on all new hires prior to employment.
Please email a cover letter, resume, and a single PDF with two professional writing samples and two-three professional social media posts to firstname.lastname@example.org with Marketing and Events Manager in the subject line. Your cover letter should articulate the reasons you are interested in this position and the ways you are uniquely prepared to serve in this role. This position will remain open until filled.
COVID Vaccination Requirement
The Branch Museum of Architecture and Design expects all current and new employees to be vaccinated against COVID-19. New staff will be required to provide proof of vaccination. Employees may request a medical or religious exemption from vaccination and be willing to obtain weekly prevalence testing.