Workshop: Strengthening Museum -Tourism Partnerships through Destination Marketing

Join the Virginia Association of Museums (VAM) in collaboration with Visit Charlottesville and Visit Orange for a dynamic workshop designed specifically for professionals in museums and cultural institutions. This engaging session will demystify the core functions of Destination Marketing and Management Organizations (DMOs) and showcase valuable resources available to the VAM community.

Through a mix of presentations, tabletop discussions, panel conversations, and networking, attendees will:

• Discover how DMOs operate and how they support cultural institutions

• Learn how to better understand today’s visitors through the lens of the tourism economy

• Explore practical strategies to strengthen partnerships with local DMOs

• Gain tools to leverage destination marketing to enhance outreach, programming, and community impact

This workshop is a valuable opportunity to connect with peers and tourism professionals, build meaningful collaborations, and walk away with actionable insights to elevate your institution's visibility and engagement.

The workshop will include an opportunity to explore James Monroe's Highland