Job Listing: Social Media Specialist

Job Postings ,

Virginia Museum of Fine Arts - Richmond, VA

Closes - 12/9/2021

Position Title – Social Media Specialist

Salary - $37,000-$42,000/Annually

Job Type - Full-Time

For more info and to apply: click here

The Virginia Museum of Fine Arts (VMFA) is seeking a dynamic individual to join the Communications & Marketing Division as a Social Media Specialist. 
This salaried, non-exempt position offers Commonwealth of Virginia employee benefits such as 12 paid holidays, health benefits and more. 
VMFA staff also enjoy agency benefits like free admission to special exhibitions, previews of special exhibitions, employee pricing for select museum programs and classes, and discounts at Amuse Restaurant, Best Café, and VMFA Shop.   
The Social Media Specialist creates content for and maintains day-to-day activity and engagement across all social media channels, including Facebook, Instagram, Twitter, and Tik Tok. The position is responsible for growing an online community that drives traffic to the website, and increases visitation to the museum. The ideal candidate is both creative and analytical, and has a passion for storytelling, art, and digital trends.
This position reports to the Senior Marketing Manager in the Communications & Marketing Division. 

 Essential duties include, but are not limited to, the following:
●      Build and manage the museum’s social media profiles and presence, including Facebook, Instagram, Twitter, Tik Tok, and additional channels as deemed relevant.
●      Develop content calendars for each social media channel and produce creative, relevant, and compelling content.
●      Plan and design digital campaigns in collaboration with the marketing team to inform, engage, and motivate target audiences.
●      Design and implement social media strategies to align with museum and exhibition goals.
●      Actively respond to and engage in conversation with social media followers.
●      Identify digital consumer trends and insights.
●      Brainstorm new and creative growth strategies.
●      Track, measure, and analyze all initiatives to report on social media return on investment (ROI).
●      Other duties as assigned.
Ability to produce highly creative content daily.
●      Ability to maintain social media channels independently and cooperatively.
●      Proficient in writing for multiple audiences and multiple social channels.
●      Highly organized with great attention to detail.
●      Ability to gather and analyze data.
●      Knowledgeable in the principles in marketing and customer service.
●      Knowledgeable in paid media for various social media channels.
●      Ability to identify and define user needs.
●      Ability to work and communicate information effectively to staff and novice social media users.
●      Proficient in Adobe Creative Cloud applications including Photoshop and Illustrator.
●      Basic photo and video experience.
Strong writing and copy editing experience. 
Bachelor’s degree in English, Communications, Marketing, Public Relations or related field or equivalent combination of education and experience.
●      Sample of work must be submitted to be considered for this position. See special instructions to the applicant section.
●      The selected candidate must pass a criminal history background check.
Sample of work must be submitted to be considered for this postion. See special instructions to applicant section.
The selected candidate must pass a criminal history background check.

VMFA Agency Directive requires:
All staff, volunteers, and contractors must be fully vaccinated against COVID-19 (except for cases of approved medical or religious accommodation)
Proof of vaccination must be provided shortly after acceptance of contingent offer of employment.

 All staff, volunteers, and contractors are required to wear masks for all indoor and outdoor events. 
While outside on campus grounds, all VMFA employees must wear masks when a social distance of six (6) feet cannot be maintained. 
Work Sample Instructions:
●      Please provide 3-5 examples of social media campaigns that you have developed.
●      Examples must be submitted in one (1) document and uploaded in the “other document” section.
●      The single document may have multiple pages.

Interested individuals must submit an online application. Online applications will be accepted through Thursday, December 9, 2021 at 11:59 p.m. 

Please submit three (3) references. Provide full name, phone number and email address. References may be attached in a separate document in the “other” field in the portal; or they may be included with the resume or cover letter.
 Professional references are preferred. Other reference types will also receive consideration. References should be able to attest to your knowledge, skills, and abilities, especially qualifications relevant to the position for which you are applying.
Please contact the HR office at if you need assistance. 

VMFA is an EEO/AA and Virginia Values Veterans (V3) Certified Employer.