Job Listing: Guest Engagement Specialist
LEWIS GINTER BOTANICAL GARDEN, RICHMOND, VIRGINIA
As a member of the Education and Exhibitions team, the Guest Engagement Specialist contributes to an excellent visitor experience through the development, coordination and implementation of both formal and informal engagement initiatives that invite, welcome, and celebrate individuals from diverse communities. This includes, but is not limited to, special events, group tours, formal and informal programs, and off-site festivals/presentations that interpret the Garden, complement seasonal exhibitions (ex: M&T Bank Butterflies LIVE!, Dominion Energy GardenFest of Lights, and Origami in the Garden), and enhance guests’ learning and enjoyment.
The position is full-time (category 1), and contributes to the advancement of the Garden’s educational mission and excellence in guest services. The successful candidate will be smart, intuitive, creative, resourceful, innovative, team-oriented, and flexible with a proven record of success in designing and managing events, projects, or programs.
Research, analyze, and propose potential guest engagement initiatives that are mission appropriate,
innovative, cost-effective and likely to resonate with our diverse community.
In coordination with staff and volunteers, create and implement educational, experiential, and/or multisensory
programming for all ages related to seasonal exhibitions (Ex: National Pollinator Week
celebration, Toro Nagashi Floating Lantern Evening, and GardenFest nightly activities).
Working with staff leadership, colleagues and assigned staff and volunteers, create and implement
single-day events that further Garden’s mission and invite expanded community visitation (Ex: Día de
los Muertos, World Water Day, and Play Day RVA).
Coordinate with external partners and vendors, including negotiating and writing MOUs/agreements,
processing fees/payments, and facilitating day-of details.
Ensure the design, content, and production of guest engagement-related materials including, but not
limited to, written program descriptions, interpretive signage, blog posts, and training guides for staff
Guide the ongoing growth and development of the volunteer-based Garden Guide interpretation
o Work closely with the volunteer Garden Guide leadership to coordinate monthly meetings,
develop and evaluate tour content, facilitate the production of seasonal Bright Spots Garden
highlights, and pursue innovative and evolving opportunities for visitor engagement both on
o Oversee the continuing education of Garden Guides, including training curriculum,
maintenance of Garden Guide manual, recruitment and orientation of new volunteers, coaching
and evaluation of tour techniques. Complete guided tour training to serve as backup, if needed.
o Coordinate and process group tour reservations using the Active Network database; field all
group tour requests; manage payments, complete daily payment reporting, and prepare deposits
o Manage the group tour presence on the webpage using WordPress.
o Facilitate group tour package components (food, catering arrangements, hands-on activities,
educational demonstrations) in coordination with other departments.
o Coordinate Garden Guide scheduling.
o Monitor policies and procedures for group tour reservations, including advance scheduling, fee
structures, cancellations, and refunds.
With staff and volunteer support, coordinate and facilitate off-site guest engagement opportunities,
including festivals, special events, and presentations.
Collaborate with PR/Marketing department on promoting guest engagement initiatives through social
Track and monitor essential expenses to support guest engagement initiatives.
Evaluate and document all events and programs; track and run monthly group tour attendance numbers
and provide follow up reporting to staff leadership.
Embrace the Garden’s commitment to excellence in all departments, willingly and cheerfully integrating
necessary work with the numerous tasks already assigned other departments.
Foster teamwork and mentor staff and volunteers by modeling best practices alongside them.
Empower staff and volunteers by granting authority and autonomy whenever possible.
Participate in staff trainings and Education/Exhibition departmental meetings as necessary.
Stay informed on visitor engagement priorities of other cultural institutions.
Work weekend, evening, and holiday hours, as needed.
All other duties assigned by direct supervisor.
Each Employee of Lewis Ginter
Must comply with provisions of the current Employee Handbook, all published personnel policies and
the requirements of their individual job descriptions
Must conduct him/herself and perform all duties in a manner consistent with a public garden serving
multigenerational families, and in accordance with directed practices and procedures
Must be aware of surroundings, and vigilant to any possible threat to the safety of visitors, volunteers,
and staff or to their property and ensures all concerns are reported promptly
Must report all mishaps, injuries and incidents immediately and ultimately in writing to supervisor(s)
and to the Executive Director
Must ensure compliance with all applicable federal and state laws and regulations
Must perform other duties as assigned by supervisor
Physical Demands/Working Conditions
Must be able to lift 30 pounds occasionally
Must be able to move around garden in all weather conditions
Must be able to handle appropriate educational materials and horticultural tools
Must be able to work varying hours, including evenings, weekends, and occasional holidays
Note: Duties described above have been identified as essential functions as required by the Americans with
Skills and Abilities
Enthusiastic, energetic, quick-thinking, cheerful, courteous, capable, diplomatic, and solution-oriented.
Demonstrated knowledge of informal education principles and developmentally appropriate practices
for learners of all ages.
Excellent written and verbal communication skills, including public speaking and group facilitation.
Must be able to initiate, build and sustain relationships with fellow staff and volunteers.
Must be a positive and motivating presence who embraces change and challenge.
Well-organized and detail-oriented, able to work independently as well as in a team environment.
Must be able to actively participate in the creation of short and long-range plans.
Must possess a commitment to the Garden’s mission and its core values, particularly honesty and
Technical proficiency with computers including Microsoft Office, Adobe Creative Suite, social media
platforms, and event and/or volunteer management databases.
Access to a car on a daily basis and a valid state driver’s license or ability to transport self as needed.
Education and Experience
BA or BS degree; a combination of education and equivalent experience will be considered.
A minimum of 3 years of successful experience in managing programs, projects, or special events.
Virginia Certified Horticulturist preferred, or willingness to obtain certification.
Demonstrated ability to develop and work with peers, co-workers and volunteers.
Experience and demonstrated sensitivity in working with persons of various ethnic and economic
backgrounds on staff and within community.
Other combinations of education/experience appropriate to the job will be considered.
For the full position description and a link to the employment application, visit https://www.lewisginter.org/visit/about/employment/
Please submit cover letter, resume and completed Lewis Ginter Botanical Garden Application for Employment to
Ellyn Parker, Exhibitions Manager, at email@example.com